Artificial intelligence is quickly getting adopted in the entertainment industry. So to show off its AI tech, Intel has debuted a music video, where it helped create some nifty face animation effects.

The new video, featuring Chinese singer Chris Lee (Li Yuchun), shows multiple special effects dancing across her face.

What's remarkable about this is that Lee didn't have to wear tracking markers on her face, as one would've traditionally had to for animation.

Instead, Intel's AI studied her facial expressions from still photos, and created a 3D mask of her face and overlaid the effects on it in real-time.

It's kind of like what Snapchat (and later Instagram) has done with its facial filters -- thanks in part to its acquisition of Looksery in 2015.

Snapchat's system is trained by analysing thousands of still photos, to recognise where a face's border lies, including features such as the eyes, nose and mouth. It quickly creates a 3D mask and stretches the animation over the mask to fit.

The animations in Lee's video aren't groundbreaking in and of themselves, but what's important is that a system like Intel's can help lower the production cost and time associated with making a video like this. That's great news for smaller studios trying to break into the entertainment industry.

Here's the full music video to check out: